“Our updated prices reflect the investment we have made in our service and catalogue and will allow us to continue making the series, documentaries and films our members love as well as investing in talent and the creative industry. “We have always been focused on providing our members both quality and clear value for their membership,” said a Netflix spokesperson. Netflix said the increases were the inevitable cost associated with maintaining a continual pipeline of new content for viewers amid rising competition from rivals including Amazon’s Prime Video, Disney+ and HBO Max. Existing subscribers will get 30 days notice by email, depending on their billing cycle. The price rises, which were expected after a hefty increase for its US subscribers in January, will come into effect immediately for new subscribers. In Ireland the basic plan will rise by €1 to €8.99, the standard package will increase from €12.99 to €14.99 and the premium tier will rise from €17.99 to €20.99. The cost of Netflix’s premium plan, which allows Netflix to be watched on up to four different screens at a time and downloads to up to four devices, will increase by £2 a month to £15.99. The entry-level plan, which allows viewers to watch only one screen at a time and download to one device, will rise by £1 a month to £6.99. It is also raising the price of its basic package for the first time in a decade. Netflix, which has about 14 million UK subscribers and 600,000 in Ireland, according to Ampere Analysis, is to raise the price of its most popular package, which offers simultaneous viewing on two screens, HD and the ability to download shows and films to two devices, to £10.99 a month.
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